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Local SEO Tactics and Digital Marketing Strategies

May 31, 2018

Avoid Over Optimizing Your Website To Maintain High Search Rankings

Yes, it is possible to over optimize your website.  Too much of a good thing can get you in trouble with Google, and impact your search rankings in a big way.

In this episode we answer the question "what is over optimization", and break down some of the...

May 23, 2018

Rank Higher in the Google Map Pack By Using GMB Categories as Keywords On Your Website

Google My Business, also known as GMB, is a crucial part of any SEO strategy in today's world.

In order to maximize the relationship between your GMB listing and your website, you need to take advantage of the Google My Business...

May 16, 2018

Use An XML Sitemap Generator To Create and Auto Update Your Website Sitemaps

Want your pages to show up in Google?  Then you better have a sitemap on your website!

A sitemap, or more specifically, an XML sitemap, is like a roadmap or a table of contents for all of the important pages, posts, and images on your website. ...

May 9, 2018

Use Google Search Console To Submit Your Website To Google and Report On Google Search Performance

Google Search Console (also known as Google Webmaster Tools pre-2015) is a free service, provided by Google, that lets you peek into some great information about your website.

If you're not using this right now - you...

May 2, 2018

How To Decide If You Should Refocus Your Homepage Or Make A New Page To Attack Keywords

In this weeks episode, we dive into a question that was submitted by Patrick, who listens to the Local SEO Tactics podcast.  Patrick was wondering if he should modify his homepage to attack a new keyword target, or if he should...