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Local SEO Tactics and Digital Marketing Strategies

May 23, 2018

Rank Higher in the Google Map Pack By Using GMB Categories as Keywords On Your Website

Google My Business, also known as GMB, is a crucial part of any SEO strategy in today's world.

In order to maximize the relationship between your GMB listing and your website, you need to take advantage of the Google My Business categories.

These categories are very important on the SERP (search engine results page), and using these categories like you would a keyword is a great way to increase your exposure, bump your web rankings, and show up in the map pack!


  • How to bring synergy between your website and your Google My Business listing
  • Get your GMB listing to show in the Google Map Pack more often
  • Choosing the primary category in your GMB listing is critical to your success
  • Checking to see which categories are relevant for your business in GMB
  • Using your primary GMB category as a keyword on your homepage
  • Using variations on GMB categories versus exact match
  • Avoiding over-optimization and over usage of the category keyword
  • Leveraging your secondary GMB categories into new pages on your website

Thanks for Listening!

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