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Local SEO Tactics and Digital Marketing Strategies

Dec 15, 2023

Boosting Business Success by Optimizing Year-End Investments

As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering.

What You’ll Learn

  • Why businesses should leverage year-end investments to reduce taxes by strategically allocating profits into tax-deductible marketing expenses
  • What types of investments you can spend on from revamping your website, and updating your logo, to technical SEO improvements for online visibility 
  • How prepaying for marketing services, optimizing Google Business Profiles, and prioritizing customer reviews can yield quick and impactful results for the coming year

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