Local SEO Tactics and Digital Marketing Strategies

Turn On Your Google My Business Email Notifications

Feb 26, 2021

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions...

Which Marketing Metrics Are The Right Ones To Track For Your Business

Feb 25, 2021

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business...

What Is Insecure Content and How To Find Insecure Content On Your Web Pages

Feb 18, 2021

In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of...

How Do You Track SEO Performance and Real World Impact On Your Business

Feb 16, 2021

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and...

What Is Website Schema Markup For SEO and How Does Structured Data Help You - Terry Samuels Interview Part 2

Feb 8, 2021

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is...