Sep 26, 2018
Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website
Understanding user intent and searcher intent can be a huge benefit to your SEO. As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given search term. For example, someone who often watches DIY videos may be presented with DIY information for a relevant search, even if they are not inputting "DIY" or "DIY videos" into their search. Gaining a clear understanding of the your audience, and what their intent would be when finding your page, will help you develop clearly identified content. This makes it much easier for Google to match your content with searcher intent, rather than guessing. In this episode we'll break this down and digest what it means, so you can create better content, convert more users, and rank higher in Google by incorporating searcher intent into your SEO strategy.
View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode34