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Local SEO Tactics and Digital Marketing Strategies

Sep 26, 2018

Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website

Understanding user intent and searcher intent can be a huge benefit to your SEO.  As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given search term.  For example, someone who often watches DIY videos may be presented with DIY information for a relevant search, even if they are not inputting "DIY" or "DIY videos" into their search.  Gaining a clear understanding of the your audience, and what their intent would be when finding your page, will help you develop clearly identified content.  This makes it much easier for Google to match your content with searcher intent, rather than guessing.  In this episode we'll break this down and digest what it means, so you can create better content, convert more users, and rank higher in Google by incorporating searcher intent into your SEO strategy.

What You’ll Learn
  • How to create pages on your website for the user intent
  • Creating your page with a good user intent helps Google know who you are creating the page for
  • If you are targeting a search term that is ambiguous for user intent then you may have poor results
  • Going after long tail keywords can add more context to your content and help define intent
  • Matching content to user intent will reduce bounce rates and keep users on your site longer
  • Example - if you're creating a DIY article or page, make sure the content is helpful for solving their problems
  • Example - if you're creating a page for services you provide, make it clear you are offering your services
  • Strive to really understand what users are searching for - answers, info, services, help, or products
  • Google uses AI and machine learning to try and guess a users intent and tries to match it to search results
  • Having a strong intent based content page will also deflect poor quality visitors who did not match your intent
  • At the top of the page clearly state the intent of the page right in the title and headings of the page

View the show notes, resource links, episode transcript, and watch the video version at