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Local SEO Tactics and Digital Marketing Strategies


Jun 6, 2018

Introduction To The GMB Offer Posts and How To Craft A Great Offer

Google has released a new feature within Google My Business (GMB) called Offer Posts.

The new GMB offer posts are very similar to the traditional posts, but you can use them to post sales, discounts, promotions, or other special offers.  The new offer posts have some unique features like staring date and ending date, promo codes, and more!

We'll break down the features, and go over some best practices to leverage this new feature to help you improve SEO, gain rankings, and get more sales!

YOU'LL LEARN

  • What is the "posts" feature in your Google My Business listing
  • What is the new GMB offer posts feature
  • How is an offer post different than a traditional post
  • Where you'll find the GMB offer posts feature in your GMB listing
  • How often you should put out new GMB posts
  • How many words you can use in a GMB post
  • What types of offer posts are having the best conversion rates
  • How to construct a good offer within GMB offer posts
  • How you can use keywords in your posts for SEO
  • How to set starting and ending dates for your offer post
  • Using promo codes in your offer post for eCommerce applications
  • Using promo codes in your offer posts for non-eCommerce situations
  • Benefits of using images with text overlays in your posts
  • How to make a GMB offer post with a strong call to action (CTA)
  • How to present a clear CTA for your offer with relatable context

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode19