Jul 23, 2025
Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that’s quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make...
Jul 18, 2025
How Local Listings Still Drive Rankings and How to Use Them for Better Visibility
You’ve probably heard that citations are outdated, but don’t fall for it. In this episode of Local SEO Tactics, we break down exactly why citations still matter in 2025 and how they influence your local search visibility, especially...
Jul 11, 2025
How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers
What’s the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to...
Jul 9, 2025
Is your website ready for the shift from search engines to answer engines? In this episode of Search Smarts, Bob Brennan breaks down the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why both matter more than ever in 2025. Learn how zero-click searches, featured snippets,...
Jul 4, 2025
Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers
If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your...