Preview Mode Links will not work in preview mode

Local SEO Tactics and Digital Marketing Strategies

May 27, 2021

Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, “a rose by any other name isn’t going to get found in a Google search!” The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your business that aim at specific brands or services that you offer. This episode offers great answers to frequently asked questions regarding the functionality of your domain name, from SEO ranking to customer approaches.

As always, you can always go to and ask us a question for the show. We’re here to help. Thank you for checking us out!

What you’ll learn

  • The value of focused microsites to building you brand and improving your SEO.
  • Why it’s important to consider your keywords in naming your domain.
  • What are “Top-level domains” (TLDs) and are they important for your domain name?

View the show notes, resource links, episode transcript, and watch the video version at